Job Description :-
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, Hotjar etc.)
- Knowledge of HTML/CSS
- Complete on-page optimization: recommendation and implementation
- Develop and execute off-page optimization projects(e.g., link-building)
- Collect data and report on traffic, rankings, and other #seo aspects.
- Keep abreast of #seo and integrated marketing trends.
- Conduct keyword research to guide web team.
- Review technical #seo issues and recommend fixes.
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend #seo strategies.
- Communication to team and management on project development, timelines and results
Digital:
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance based on the insights
- Collaborate with internal teams to create landing pages and optimize the user experience.