Job Description :-
Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, Hotjar etc.)
Knowledge of HTML/CSS
Complete on-page optimization: recommendation and implementation
Develop and execute off-page optimization projects(e.g., link-building)
Collect data and report on traffic, rankings, and other #seo aspects.
Keep abreast of #seo and integrated marketing trends.
Conduct keyword research to guide web team.
Review technical #seo issues and recommend fixes.
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend #seo strategies.
Communication to team and management on project development, timelines and results
Digital:
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights and optimize spend and performance based on the insights
Collaborate with internal teams to create landing pages and optimize the user experience.